A gap in the surrogates
Monday, August 31st, 2009Should I be weirded out regarding the creepy similarities between the Surrogates ad campaign and the new GAP “Born to Fit” ad campaign? These pictures aren’t the best representations of the similarities, but both campaigns are predicated on beautiful people in reclined positions. In one ad they are wearing jeans, in the other they are sexy, but probably dangerous (or something) cyborgs. Or maybe I’m mistaken - perhaps they are cyborgs in both.
This is likely a bit of a stretch, but walking down the street today and seeing both ads, I thought they seemed somewhat aesthetically related, albeit unintentionally.



