Archive for August, 2009

A gap in the surrogates

Monday, August 31st, 2009

Should I be weirded out regarding the creepy similarities between the Surrogates ad campaign and the new GAP “Born to Fit” ad campaign?  These pictures aren’t the best representations of the similarities, but both campaigns are predicated on beautiful people in reclined positions.  In one ad they are wearing jeans, in the other they are sexy, but probably dangerous (or something) cyborgs.  Or maybe I’m mistaken - perhaps they are cyborgs in both.

 

This is likely a bit of a stretch, but walking down the street today and seeing both ads, I thought they seemed somewhat aesthetically related, albeit unintentionally.

Surrogate

GAP

Surrogate guy

GAP dude